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A Retail AR APP is a New Way to Engage with Customer

10th Jan 2019Posted by Admin

In the early part of this decade, augmented reality appeared like a far-fetched reality, mainly in retails. But, partially due to launches of Google's ARCore and Apple's ARKit, AR is not a future possibility for retail but a reality. To mention, 75% of consumers expect that the retailers must provide with an AR experience.

A study by Digi-Capital reveals that AR market forecast says, the total AR market could reach $85 billion to $90 billion by 2022.

Augmented Reality

This is a capacity to transform digital virtual information into real experiences. This technology dates back to 1962 when cinematographer, Morton Heilig, released “Sensorama” a simulator with sound, visual, vibration, and smell.

Some history

  • Tom Caudell, a Boeing researcher, coined the term “Augmented Reality” in 1990.
  • In 1992, Louis Rosenberg developed first immersive AR system for the US Air Force – the heads-up display in fighter jets to improve human performances

This heads-up display found utility in various sectors like travel, automobiles, retail, medicine, education, and e-commerce, to name a few. With AR, its potentiality is endless.

AR vs VR

Augmented reality gives real experiences to digital elements for a live view often with the use of a camera on a smartphone. Virtual reality implies a complete immersion experience which shuts the physical world.

Other differences are:

Goal

AR adds virtual elements like visuals or digital images, vibrations, or sensation like sound and smell, a mode of interaction with the real world. Whereas, VR creates a digital world and regulates it.

Identification of need

With huge supermarkets navigating through is a difficult task. And with personal customer care executive help, the customers are not much feasible. And with innumerable products and display, it might create distraction lead to purchase of things not intended.  

Ways of delivery

VR equipment allows users to control and navigate actions in simulation, which is different from the physical world. Whereas, AR is easily employed in mobile devices like laptops, smartphones, and tablets. It brings together real and digital world and gives a way of interaction by both the worlds.

AR aims to deliver a virtual mobile experience to customers in retail stores, with assistance during purchase.

What is the resolve?

A retail AR app, that is both interactive and also empower customers to help them with their searches.

What features such an app must have?

  1. A) Guide customers to specific departments
  • Scan barcode at the entrance of the retail store or a department
  • Next, take a look at all departments
  • View path to the departments
  • The will next be seen with AR view
  • A customer can now follow, the displayed path within a live camera
  • A customer can reach a specific department navigating the suggested path
  1. B) Guide customer to a product
  • After selection of product in a department, the app must be able to guide them to a recommended product as mentioned below:
  • Scan barcode of a specific product
  • A customer can view suggested products
  • One can opt to view the path to a suggested product
  • Then the path appears in AR view
  • The customer will next see a live camera to follow the path to get the product
  1. C) Assistance for store owners
  • The app helps the store owners to enable more routes to customers searching for a department or a relevant product. Below steps are for the store owners
  • Scan product or position of a department to add routes
  • Then, select department or product

Advantages of an AR Retail App

  • Convergence of Real and Virtual World

The AR enables retail app encourages both existing and prospective customers to shop in-store instead online. Also with a convergence of the real world and virtual, retailers can track and send notifications to the customers about deals and sales.

  • Revenue Rise

With some customization and allowing the customers to find a product they are looking for, and offering similar alternatives, retailers can see a rise in revenue. With due significance to customer's choices, retailers can improve their revenue with customization and customer's choices.

  • Engage Customers In-Store

With apps, the retailers can connect with customers and offer what they are looking for, with exact tools and information and help them in taking a good decision.

  • Time-Saving

An AR retail app is time-saving. Customers can locate the products and departments easily, which would save both time and energy but also enable with a quick buying decision. This will also confirm repeat customers because people like to buy from shops that are convenient, easy and hassle-free.

  • Pocket Friendly

With a retail AR app, customers can make a fast purchase.  Advantages of a lesser workforce and customers dependency on an AR app will do away with personal assistance of guiding them. With technology-enabled retail outlet, there would be significant cost reduction as well.

Conclusion

This appears that an AR app is an advantage for both retailer and customers. AR would stay and so also its various uses, one among them is a retail app. It is clear that retailers can channelize their experiences with customers and life becomes easy for both.  

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