Complete analytical retrospection to foresee growth
As soon as the weather warms up, consumers tend to immediately stop buying winter clothes. As a result, conversion rate inevitably hits a wall for certain periods of time. This is because of poor retrospective performance. We test, measure and analyze concerned product/service performance on every aspect of market demand. Our information architecture & analytics team will provide you end to end support in helping get the necessary information required for planning and decision making.
Before you start your own product/website/mobile app development, it is very important and mandatory to forecast or predict it based on its past and present data and analysis of trends. It will help you, Identify developments, time scale estimation, policy reorientation and operational decision.
There are many steps to take into consideration while developing a product, service, or even an email blast that will be viewed by large number of recipients. One of the last stages in this process often involves testing and trying to figure out what works best and what people react best to. A/B testing (sometimes called split testing) is one of the best ways when you are unsure about wording, strategy and outcomes. This is another area we are expert in. Our team will help you in tracking and measuring accurately the user behavior using the same.
Another robust technique is Multivariate Testing which allows you to figure out the taste of your end customers. The process of running a multivariate test is similar to A/B split testing, but different is that A/B testing only tests one variable. In an A/B test, a minimum of one variable is tested to determine the effect of a change to one variable. In a multivariate test, multiple variables are tested together to uncover the ideal combination that is effective in improving the ultimate goal. Our technology team will support you in changing multiple elements on the same page to improve your conversion goal: sign ups, clicks, form completions, or shares.